For over 20 years I’ve worked with companies around the world to give their products an unfair advantage using a toolset I designed over those two decades. The results are hundreds of successful projects, millions of satisfied costumers and billions of dollars in revenue. I take pride in getting things done correctly.
I've been working on interfaces since 2001 and on UX even before the term was popularized. As a designer, my main goal is always to think about the user/consumer needs.
My background is in Graphic Design, but after graduation I also studied Product Design, having proficiency on both.
I was responsible for the development of physical and digital products that are used by big companies such as Itau, Banco do Brasil, Totvs, Senior Sistemas and other national and international companies. Their datacenters have some hardware designed by me, as so is their DCIM (Datacenter Infrastructure Management System) in which I was responsible for UX and interface. We won an award with this project in 2012, named “Ideas for the Future, Innovation and Design”.
I also have experience in UX for video games, with titles published and consumed in the US, Europe and parts of Asia. Recently I returned (after a briefly participation in 2011) as a partner and creative director at Easylogic where we provide software solutions and coaching for other companies.
Align product features with the company vision, mission and consumer needs.
Give directions on design matters to tech or design teams who are willing to thrive.
Training and following-up design teams, matching their sprints with the product release schedule.
User, consumer, behaviour research involved in your business or product.
Create your product from start to finish with your team or mine.
Conduct series of tests involving heuristics, usability to deliver to you a precise and concise report about your product.